Mukul Goyal Featured in Business
Standard (2004)

Introduction

Mukul Goyal was featured in Business Standard as part of a broader story on Indian mdesigners building their own brands and taking them to international markets. The feature highlights his journey as an independent designer who chose to create and grow a design-led business—positioning his work within the emerging global landscape of contemporary Indian design.

Feature Details

Publication: Business Standard
Category: Design / Business / Lifestyle
Feature Focus: Brand Building, International Markets & Signature Products
Article: Signature Products
Author: Maitreyee Handique
Published On: July 23, 2004

Feature Overview

Titled “Signature Products”, the article explores how Mukul Goyal, through his brand Designwise India, built a distinct identity rooted in original design rather than contract manufacturing.

The feature traces his transition from design education to establishing a practice focused on creating high-end lifestyle products for contemporary homes. His work is positioned within a growing movement of Indian designers gaining recognition both domestically and internationally. Importantly, the article highlights the increasing acceptance of Indian-designed products in global markets, noting that Mukul Goyal’s creations were being showcased in international retail environments and boutique stores. His approach—centred on originality, material exploration, and a strong design voice—helped differentiate his work in a competitive global landscape.

The feature also reflects on a key aspect of his philosophy: designing for authenticity rather than following trends. His products are presented as signature pieces, reinforcing the idea of design as identity.

Authority & Recognition

Mukul Goyal’s work has been widely recognised across leading design and business publications for its ability to bridge creativity with enterprise. As a designer- entrepreneur, his practice reflects a commitment to original design, material exploration, and building a globally relevant brand from India. His work continues to contribute to the evolving narrative of Indian design in both creative and commercial contexts.

Explore More

Learn more about the journey → About Mukul Goyal
Understand the thinking → Design Philosophy
Discover the collections → Product Collections