Mukul Goyal Featured in Business
World (2001)

Introduction

Mukul Goyal’s work was featured in Business World as part of a broader conversation on the evolving landscape of Indian design – where traditional craft sensibilities were beginning to intersect with contemporary product thinking. The feature highlighted his role in bringing handcrafted aesthetics into everyday objects, positioning design not just as decoration, but as a meaningful part of daily life.

Feature Details

Publication: Business World
Category: Design / Lifestyle / Retail
Feature Focus: Handicrafts, Product Design & Retail Integration
Article: (POCS – Cover Story on Design)
Author: Editorial Desk
Published On: January 22, 2001

Feature Overview

The feature situates Mukul Goyal within a new generation of designers working at the intersection of handicrafts and modern product design. It highlights his ability to translate traditional techniques into contemporary objects that fit seamlessly into everyday use. As noted in the article, his work reflects a shift in how Indian design was being perceived—moving beyond purely decorative craft into functional, well-designed products for modern living. His approach combines material understanding, handcrafted processes, and a contemporary design sensibility, allowing everyday objects to carry both utility and character.

The article also touches upon the broader ecosystem of design, retail, and consumer behaviour, where curated spaces and thoughtful product design were beginning to shape how people engaged with objects in their homes. Mukul Goyal’s work is positioned within this emerging shift, contributing to a more design-conscious consumer culture in India.