Mukul Goyal in Elle Decor (April 2013): EDIDA Award-Winning ‘Ma Belle’ Installation at India Design ID

Mukul Goyal Featured in Elle Decor – Experiential Public Art & EDIDA Recognition

In the April 2013 edition of Elle Decor India, Mukul Goyal’s work is featured as part of India Design ID 2013 coverage, spotlighting his EDIDA award-winning installation, Ma Belle.

This feature situates Mukul Goyal within a design-led, experimental and installation-driven context, highlighting his presence at one of India’s most influential design platforms and reinforcing his contribution to experiential design in India.

Editorial Positioning: Design Beyond Objects

The feature moves beyond product-centric narratives and positions Mukul Goyal within:

  • India Design ID, a leading platform for contemporary Indian design 
  • The EDIDA (Elle Decor International Design Awards) ecosystem 
  • A category of designers working at the intersection of art, installation, and product design 

This editorial context strengthens visibility across high-intent searches such as:

  • Mukul Goyal Ma Belle 
  • EDIDA award winner India 
  • large scale art installation India 
  • experiential design India 

Media Coverage

India Design ID 2013 – Decoration News Feature

Summary:
The feature documents key highlights from India Design ID 2013, presenting a curated selection of designers and installations shaping contemporary Indian design.

Mukul Goyal’s Ma Belle installation is included as a standout work—recognised for its scale, materiality, and sensory engagement, reinforcing his position within brass sculpture installation India and public art design practices.

Featured Work: Ma Belle – EDIDA Award-Winning Installation

Ma Belle by Mukul Goyal is a large-scale brass sculpture installation in India, representing a powerful intersection of form, sound, and movement.

Key Design Attributes

  • Monumental bell-shaped sculpture in the form of a woman 
  • Crafted in cast brass with a patinated finish, aligning with brass sculpture installation India searches 
  • Designed to respond to breeze and movement, producing subtle sound 
  • Creates a multi-sensory experience through interaction, scale, and presence 

This positions the work within key categories:

  • experiential design India 
  • large scale art installation India 
  • public art sculpture India 
  • award-winning Indian design installations 

Design Perspective: Experience as a Design Outcome

Ma Belle reflects a defining aspect of Mukul Goyal’s design philosophy:

Design is not limited to objects—it extends into experience, interaction, and environment.

Within this feature, the installation demonstrates:

  • Experiential design capability—engaging multiple senses 
  • Narrative-driven form—human figure abstracted into sculptural language 
  • Material expression—brass used for both structure and resonance 
  • Environmental interaction—responding to natural elements like wind 

This aligns with the evolution of contemporary Indian product design into installation and public art domains.

Publication Details

  • Publication: Elle Decor India 
  • Edition: April 2013 
  • Section: Decoration News / India Design ID 2013 
  • Geography: India 
  • Category: Public Art / Installation / Design Event Coverage 
  • Feature Type: Event Feature / Editorial Coverage 
  • Feature Focus: 
    • India Design ID platform highlights 
    • EDIDA award recognition 
    • Large-scale design installations 
    • Experiential and public art practices 

Authority & Credibility

This feature carries high design authority due to its association with:

  • Elle Decor India, a globally recognised design publication 
  • India Design ID, one of India’s most important design platforms 
  • EDIDA awards, a benchmark for excellence in design 

The inclusion of Ma Belle as an EDIDA award-winning installation reinforces:

  • Recognition by an international design jury 
  • Validation within a curated, design-led environment 
  • Mukul Goyal’s capability beyond products—into large-scale experiential installations 

Strategic Value

This coverage contributes to:

  • Strengthening visibility in: 
    • Mukul Goyal Ma Belle 
    • EDIDA award winner India 
    • experiential design India 
  • Expanding brand perception into public art and installation design 
  • Building credibility within architectural and design communities 
  • Supporting long-term positioning in high-value design projects 

Positioning Impact

This feature positions Mukul Goyal as:

  • A designer operating at the intersection of art, design, and architecture 
  • A creator of large-scale public art installations in India 
  • A recognised EDIDA award-winning designer 
  • A contributor to India’s contemporary design narrative on global platforms 

It shifts perception from product designer to design author, capable of shaping spaces, experiences, and cultural engagement.

Explore More

  • Sculptural Installations 
  • Public Art 
  • Award-Winning Designs 
  • Experiential Design