Mukul Goyal Featured in Sunday Mid-Day (September 2012)

Introduction

Mukul Goyal’s signature ID Series and functional lifestyle objects were featured in Sunday Mid-Day under a curated editorial titled Men at Work. The feature highlights the brand’s distinctive ability to transform everyday utility objects into expressive, human-centric design pieces, reinforcing its appeal in the urban lifestyle and gifting space.

Feature Details

Publication: Sunday Mid-Day
Section: SMD Loves
Feature Title: Men at Work
Published On: September 23, 2012
Format: Product Feature

Feature Overview

This feature is a compact, retail-driven showcase that positions Mukul Goyal’s products as:

  • Playful yet functional 
  • Design-forward everyday objects 
  • Ideal for modern homes and gifting 

The editorial framing focuses on how these objects:
Redefine mundane interactions through design

Featured Products

  1. More Cream Scoop

A sculptural reinterpretation of a dessert tool.

  • Ergonomic yet playful 
  • Transforms serving into an engaging act 
  • Reflects human form-inspired design language 
  1. ID Ice Scoop

A continuation of the ID Series’ figurative vocabulary.

  • Combines utility with narrative form 
  • Elevates bar and serving accessories 
  • Reinforces interactive design 
  1. ID Paperweight

Minimal yet expressive desk accessory.

  • Captures motion through simplified human forms 
  • Ideal for workspace styling 
  • Merges function with visual wit 
  1. I Love Mirror

A character-driven reflective object.

  • Playful engagement with the act of viewing oneself 
  • Introduces emotion and personality into décor 
  • Available in multiple sizes 
  1. ID Mirror

A sculptural standing mirror supported by a human figure.

  • Strong visual identity 
  • Combines art object with functional mirror 
  • Creates a statement piece for interiors 

Retail Presence Highlighted

The feature also lists key Mumbai retail outlets, including:

  • Pallate 
  • Tappu Ki Dukaan 
  • Contemporary Arts & Craft 

Reinforcing:

  • Strong physical retail presence 
  • Curated distribution through premium lifestyle stores 

Authority & Credibility

This feature places Mukul Goyal within:

  • Mainstream urban lifestyle media 
  • Accessible design retail conversations 
  • A broader audience beyond niche design circles 

Explore More

ID Series
Mirrors
Tableware & Serving
Gifting Collection