Mukul Goyal in The Asian Age (March 2013): Ma Belle – Interactive Public Sculpture & Contemporary Indian Design

Mukul Goyal Featured in The Asian Age – Ma Belle as a Landmark in Public Sculpture and Interactive Design in India

In the 24 March 2013 issue of The Asian Age, Mukul Goyal’s Ma Belle is featured in the Style Sutra section, positioning it as a pivotal moment in contemporary Indian product design evolving into public art installation.

Titled “Belle a Vista”, the feature highlights Mukul Goyal’s transition from designer home décor and functional objects to large-scale public sculpture in India, reinforcing his ability to extend a narrative-driven design language into experiential, interactive environments.

Editorial Positioning: From Product Design to Public Art Installation

This editorial situates Ma Belle within a broader discourse of:

  • interactive public sculpture in India 
  • large-scale brass installations 
  • experiential design rooted in human interaction 

The feature aligns with high-value SEO clusters such as:

  • Mukul Goyal Ma Belle sculpture 
  • public sculpture India brass installation 
  • interactive bell sculpture India 
  • large scale brass sculpture design 

Publication Details

  • Publication: The Asian Age 
  • Date: 24 March 2013 
  • Section: Style Sutra 
  • Geography: India 
  • Category: Public Art / Sculpture / Design 
  • Feature Type: Editorial Feature / Design Story 
  • Feature Title: Belle a Vista 
  • Feature Focus: 
    • Public sculpture and installation design 
    • Transition from product to experiential design 
    • Interactive and participatory art 
    • Material-led sculptural expression 

Editorial Feature – “Belle a Vista”

Summary:
The feature presents Ma Belle as a defining leap in Mukul Goyal’s practice—shifting from functional product design to interactive public art in India.

It highlights:

  • The transformation of design objects into immersive experiences 
  • The emergence of participatory sculpture in Indian public spaces 
  • A design approach that prioritises emotion, engagement, and accessibility 

Project Highlight: Ma Belle – Interactive Public Sculpture

Project Overview

  • Name: Ma Belle 
  • Designer: Mukul Goyal 
  • Category: Public Sculpture / Installation 
  • Type: Interactive Bell Sculpture 

Material & Construction

  • Cast brass using lost-wax casting technique 
  • Hand-applied patinated finish 
  • Structural support framework for stability 

Scale & Specifications

  • Height: 11 feet 
  • Base: 6 ft x 6 ft 

Concept

A human-form bell sculpture designed to produce a gentle ringing sound when moved, transforming the viewer from observer to participant.

Design Perspective: Interactive Public Art as Experience

At the core of this feature is the idea that design is not static—it is meant to be experienced.

Key Design Intent

  • Creating interactive sculpture in India that invites engagement 
  • Extending human-centric storytelling into large-scale formats 
  • Blending art, craft, and engineering into experiential design 

This positions Mukul Goyal within:

  • interactive design objects India 
  • public art installation India 

Key Design Highlights

1. Transition in Scale and Intent

  • Moves from tabletop lifestyle products to monumental sculpture 
  • Demonstrates capability in large-scale design execution in India 
  • Expands from private use to public interaction 

2. Interactive Public Art

  • Sculpture functions as a bell activated by human touch 
  • Encourages participation, curiosity, and engagement 
  • Aligns with global trends in experiential public installations 

3. Material & Craft Integrity

  • Crafted in cast brass using traditional lost-wax casting 
  • Patinated finish adds depth, richness, and longevity 
  • Reinforces relevance in brass sculpture design India 

4. Narrative & Emotional Layering

  • Human-form silhouette creates immediate emotional connect 
  • Designed to evoke: 
    • Joy 
    • Playfulness 
    • Curiosity 
  • Moves beyond aesthetics into emotional design experience 

5. Influential Context

  • Conceptually aligned with kinetic and participatory sculpture traditions 
  • Reflects influence of movement, balance, and interaction in design 
  • Positions the work within global contemporary sculpture discourse 

Feature Summary

Within a national editorial platform, Ma Belle is positioned as:

  • A turning point in Mukul Goyal’s design journey 
  • A strong example of interactive public sculpture in India 
  • A project that bridges: 
    • Product design 
    • Sculpture 
    • Public engagement 

The feature reinforces that design can scale from intimate objects to shared cultural experiences.

Authority & Credibility

Being featured in The Asian Age, a widely read national publication, strengthens Mukul Goyal’s credibility within:

  • Public art and installation design in India 
  • Contemporary Indian sculpture practice 
  • Experiential and interactive design 

Key authority signals:

  • Editorial recognition of scale and ambition 
  • Placement within design and cultural discourse 
  • Validation of cross-disciplinary capability 

Strategic Value

This coverage enhances:

  • Visibility in: 
    • public sculpture India 
    • interactive installation India 
    • brass sculpture design India 
  • Positioning within: 
    • Cultural and institutional design projects 
    • Large-scale architectural collaborations 
  • Brand perception as: 
    • A designer beyond products 
    • A creator of experiential environments 

Positioning Impact

This feature establishes Mukul Goyal as:

  • A designer capable of scaling ideas into public experiences 
  • A creator of interactive, human-centric installations 
  • A key contributor to contemporary Indian public art and design 

It reinforces a critical shift:
From designing objects → to designing experiences.

Explore More

  • Public Installations 
  • Sculptural Design 
  • Brass Artworks 
  • Interactive Design Objects